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June 13 2012, 12:07 Fruit-Inform

Chilean Fresh Fruit Association to sponsor Fresh Produce Ukraine 2012 Fair

During the next edition of Fresh Produce Ukraine, which will take place from 28 – 30 November, 2012, at the International Exhibition Center in Kiev, Ukraine, Chilean Fresh Fruit Association will participate once again and will furthermore act as General Sponsor of the event.

Chilean Fresh Fruit Association has taken part in the first edition of Fresh Produce Ukraine in 2011 and, based on the outcome of the event, decided to continue their participation.

Mr. Ronald Bown, Chairman of the Board of Chilean Fruit Exporters Association says: "In 2011 we participated for the first time as an industry, alongside ProChile (Chilean Export Promotional Bureau) in Fresh Produce Ukraine. This event has provided our exporters and growers with the unique opportunity to contact Ukrainian and Russian fresh produce distributors directly and begin to forge those relationships which we expect will bear fruitful results in the near future."

During the event ASOEX will introduce its industry brand ‘Fruits from Chile’ in Ukraine.

‘Fruits from Chile’ is the brand name under which the Chilean fruit industry will promote itself in the international market place. This is the result of a long private-public collaboration led by the Chilean Fruit Exporters Association (ASOEX) and ProChile (the Trade Commission of Chile).

The Chilean brand strategy is linked to three strategic pillars which supported the creation of the brand: Quality, as it provides safe and varied products in appropriate volumes; Origin, due to the geographic diversity, privileged climate and incomparable characteristics of Chilean fruit production; and Spirit, that refers to the efforts and respect for the land, held by the industry and its workers.

Mr. Bown highlights that “through this new branding image, Chile wants to enhance the characteristics that turned it into one of the largest suppliers of fresh fruit from the southern hemisphere and one of the main suppliers of table grapes, plums and blueberries to the world. This is why during the first stage of our strategy; our objective is to launch the brand amongst importers, distributors and retail chains.”

Chile is the leading fresh fruit exporter in the southern hemisphere, representing 59.3% of all fresh fruit exports from the region – taking into account the major product lines of table grapes, apples, kiwifruit, avocados, plums, cherries, peaches, pears and blueberries.

To join Chilean Fresh Fruit Association and other professional exhibitors of Fresh Produce Ukraine 2012 (already representing 14 countries throughout the globe), you should fill out an application formand send it to International Relations Department of Fruit-Inform.Current exhibition floor plan is available here.

More detailed information about the exhibition is available on the official web-site and on Fruit-Inform web-portal.


Fruit-Inform International Relations Department's contacts:

Ievgen Kuzin

phone: +380 (562) 321595, ext. - 341

cell: +380 96 5836323

email: [email protected].

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