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December 1 2005, 12:06 Agrarian Marketing Project

Attention Journalists!

Dear Journalists!

Ahroohlyad: Vegetables and Fruits journal and Expocenter of Ukraine National Complex kindly invite you to attend the opening of the exhibition "Fruits and Vegetables of Ukraine 2005". This is the largest international exhibition-conference in CIS. Two press conferences for journalists will be held immediately after the opening ceremony.

The conference will open December 5, 2005 at 12:00 p.m., in pavilion #9, at the Expocenter of Ukraine National Complex, 1, Academician Glushkov prospect. Following the opening, registered journalists will be invited to participate in the press conference in pavilion #7.

This event shall be of interest to the majority of mass media representatives, because:

- The fruit and vegetable market size exceeded 50% of the grain market for the first time this year and continues growing rapidly.

- Fruit and vegetable production is of high social importance and it can help the government solve the rural employment problem.

- This industry is the most profitable in Ukrainian agriculture; it is thought to attract more than US $ 4 billion investments in the next 5 years.

Expected participants in the first press-conference include: Jury Melnik, Vice-prime Minister of Ukraine on Agriculture, Ivan Tomich, Chief, Association of Farmers and Private Land Owners of Ukraine, Garry Linden, Director of Economic Development Department, USA Agency of International Development (USAID), Asad Lapsh, the Director of Agrimatco Company (Ukraine) and Anatoly Skorchenko, Director of Expocentre of Ukraine National Complex. The press conference will be dedicated to the strategic perspectives of the produce business development in Ukraine.

Leading independent experts of the produce market in Ukraine and representatives of technical assistance projects will participate in the second press conference as they have deeply studied the perspectives of produce market. Social importance of the produce market will also be touched upon in the second press conference; this sphere is rather labor consuming and very profitable. Presentations about exclusive estimation of the actual size of the produce market, self-efficiency for some products, and investment opportunities for produce the business will be presented to public.

The journalists will also have an opportunity to talk to the participants of the second international conference "Fruits and Vegetables of Ukraine 2005". One hundred twenty of the largest and the most successful fruit and vegetable producers of our country, as well as well-known trade companies and supermarket chains, canneries and other processing enterprises, input suppliers, other produce market experts from 15 countries will be represented at the conference. More than 400 people are expected to take part in the event, indicating it will be one of the largest forums of produce business professionals in Eastern Europe. You can find the list of participants at here. You can visit the international produce exhibition.

All journalists who register to participate in the press conference will obtain informative handout materials about produce business, press-releases in electronic and hardcopies, the unique produce business surveys conducted by the Agricultural Marketing Project, photos and other useful information.

Do not miss a unique opportunity to get the utmost information in one event!

Journalists' registration is obligatory to participate in the press conferences. This can be done on the 1st and 2nd of December 2005 in Kyiv per tel: (044) 239-93-74, fax (044)278-35-60 or e-mail [email protected]

Contact person is Victoria Oleynik.

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