The 7th International Conference

Fruit & Vegetable Business of Russia - 2014”

Expocentre Fairgrounds, 14, Krasnopresnenskaya Naberezhnaya St, Moscow, Russia

September 16, 2014



September 16, 2014


Registration of conference participants


Conference opening ceremony

Greeting words from Ministry of Agriculture of the Russian Federation and organizers

Petr Chekmarev, Tetiana Getman, Marina Badulina


Russian fruit and vegetable production outlook. The state support and opportunities for Russian growers

Petr Chekmarev, Director of Department of Plant-Growing, Chemicalization and Plant Protection, Ministry of Agriculture of the Russian Federation

Session 1. Present situation and development of the Russian fruit and vegetable business

Chaired by Tetiana Getman, Head of Fruit-Inform


Russian fruit and vegetable production and price forecast for the season 2014/15

Tetiana Getman, Head of Fruit-Inform


The Russian potato market. Key risks of potato growing. Solution of high-quality seeds issue

Aleksey Krasilnikov, Executive Director, Potato Union, Russia


The market for vegetable seeds. Present situation and prospects of domestic seed breeding

Nikolay Klimenko, Director, Poisk Seed Breeding Company, Russia


The Russian greenhouse business outlook: greenhouse production capacity renovation, state subsidies

Arkadiy Muravyev, President, Association of Greenhouses of Russia


The Russian apple market in 2014/15. A push for domestic production development or a chance for new foreign suppliers?

Konstantin Shvets, Director at Fito-Mag, Russia


Lunch break


The Russian market for fresh and processed mushrooms

Aleksandr Khrenov, Editor-in-Chief, Shkola Gribovodstva Magazine, Russia

Session 2. Handling, storage and processing of fresh fruits and vegetables in the Russian Federation


Application of distributed generation in the food industry, European experience

Anton Panyushin, Business Development Director, EON Connecting Energies


Long-term storage of fruits and vegetables

Ingolf Mayer, Director, Plattenhardt + Wirth GmbH, Germany,

Petr Golovin, Representative in Eastern Europe, Plattenhardt + Wirth GmbH, Germany


Fresh produce handling as a guarantee of successful sales against a background of growing competition

Roman Peyev, Director, Rusbana Engineering, Russia

Session 3. Fruit and vegetable marketing and logistics in Russia


Optimal logistics of fresh fruits and vegetables. Analysis of domestic reality

Sergey Lyuft, Director, Partner, Russia


The consumer market in the Russian Federation. The FMCG chains dynamics analysis. The fresh produce sales trends in the FMCG chains

Ivan Fedyakov, General Director, INFOLine Informational and Consulting Agency, Russia


Successful promotion of fruits and vegetables in the market: branding, marketing campaigns, demand stimulation

Pavel Grudinin, Director, Sovkhoz im. Lenina, Russia


Round table. Key problems in quality of fruits and vegetables supplied to Russia. Relevant regulations. Most frequent violations

Aleksandr Isayev, Head of Phytosanitary Surveillance and Grain Quality Department, Russia

Vladimir Popovich, Expert, Russia   

Chaired by

Aleksey Alekseyenko, Assistant to Head of Federal Veterinary and Ptytosanitary Surveillance Service

Gennadiy Voronin, Chairman of Quality Committee of Chamber of Industry and Commerce of Russia, President of All-Russian Quality Organization

Olga Znamenskaya, Chairwoman of Expert Board of the State Duma Deputies Working Group for Regional Producers and Suppliers Support

Shamil Magomedov, Head of Food Purchasing Department, Karusel X5 Retail Group N.V.

Pavel Podtsyuk, Import Manager, Billa

Discussion also involves

Aleksandr Fomichev, Chairman of Working Group Organizing Committee, General Director at the Center for Food Producers and Suppliers Development Support

Artem Gluschenko, Head of External Communications Department, O'Key

Aleksey Kirichenko, Olivye Supermarket Chain

Mr. Boone, Metro

Vadim Korsunskiy, Commercial Director at O'Key

William Snollaerts, General Director at Olivye Supermarket Chain

Viktor Belobragin, VOK

Vil Ardislamov, Deputy Director at Department of Internal Trade State Regulations Department of Ministry of Industry

Denis Kostornoy, Deputy Head at Department of Trade and Services of Moscow City

Yelena Zhafyarova, Head of Informational and Analytical Bureau of Food Safety of Department of Trade and Services of Moscow City

Ivan Ivanov, Member of State Duma Working Group

Christian Tuka, Atak Chain

Mark Rufo, Marketing Department, Atak Chain

Natalya Buyanova, Head of Fresh Products Purchasing Department, Atak Chain

Natalya Khabarova, Head of Fruits and Vegetables Sector, Atak Chain

Nikita Kuznetsov, Deputy Director of Internal Trade, Light Industry and Consumer Market Development Department of Ministry of Industry and Trade

Nina Remizova, Olivye Supermarket Chain

Oleg Rozental, VOK


Conference summing-up

September 17, 2014


Business-Tour to Ozery CJSC*

*Only for pre-registered participants of first conference day. A number of participants is limited