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October 19 2004, 16:48 Agrarian Marketing Project

An international conference dedicated to the development of fruit and vegetable market will take place in Ukraine for the first time

Kyiv, October 19, 2004. First International conference "Vegetables and Fruits of Ukraine: Market of New Alternatives" will be held on the 2nd-3rd of November 2004 in Kyiv.

The objective of the conference is to attract attention to the rapidly developing fruit and vegetable market of Ukraine; to discuss not only the present state of this market, but also the perspectives of its development in the context of EU enlargement.

More than 300 leading Ukrainian and foreign companies from 20 countries will take part in the conference. Among participants there are representatives of Jaffa, METRO Cash&Carry, Furshet, Petruzalek, Dunapak-Ukraine, Agropack, Veres, Kraft Foods, Syngenta, Agrimatko-Ukraine, Rijk Zwaan, Nuhnems, Buyer and others. You can meet there also the private farmers with successful experience of production, sales and export of vegetable and fruit commodities.

The organizers of the conference are Informational Agency "APK-Inform" and "Agrooglyad" journal under the support of Agricultural Marketing Project implemented by Land O'Lakes, Inc. (AMP).

Robert Lee, the Director of Agricultural Marketing Project, says: "Such conferences are conducted annually in all EU countries, and in Ukraine it will be for the first time. The conference will help Ukrainian farmers and companies involved in production, processing and trade of vegetable and fruit commodities to get some valuable information first-hand, to get acquainted with the most competent players of this market in Ukraine and other countries; new sales markets can be also found".

According to APK-Inform information, the production of fruit and vegetable commodities has been growing quickly recently, but demand on these commodity is increasing faster. This fact creates many opportunities for the profitable business. Besides, annually Ukraine increases export of fresh and canned vegetables and fruits on 30-50% improving the quality of the commodities too.

The experience shows that money invested in fruit and vegetable production turn back with a very good profit as a rule in the first year of activities. The demand on fresh vegetables and fruits from the side of supermarkets are doubled every year; it creates wonderful opportunities for enterprises specialized on wholesale trading, packing, cooling equipment, transportation and other cocurrent areas.

The detailed information about the conference can be inquired from Yelena Cherednichenko, APK-Inform specialist, tel. in Dnepropetrovsk +38-0562-32-07-95, and also on web-site http://www.lol.org.ua/rus/fv2004.php.

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Informational Agency APK-Inform has been on Ukrainian market for eight years already, and in 2004 it successfully entered the Russian market. The company offers 11 periodicals which have already become the standard of an independent and qualitative market information about agricultural markets. The thematic international conferences traditionally conducted by the agency attract up to 300-350 persons from 15-20 countries of the world.

Agricultural Marketing Project is implemented by the American company Land O'Lakes, Inc. with USAID (USA Agency of International Development) support. The Project works in six oblasts of Ukraine: Odesa, Poltava, Cherkasy, Zakarpattya, Lviv oblasts and AR Crimea. The company Land O'Lakes, Inc. is one of the largest and most effective farmer cooperatives in USA, its turnover is more than $ 6 billions. The company also provides technical assistance to the farmers in 33 world countries including Ukraine.

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