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February 7 2005, 15:01 Agrarian Marketing Project

The seminar dedicated to marketing, technologies and market information was conducted in Crimea

The specialists of Agricultural Marketing Project (AMP) organized the seminar "Marketing, technologies, market information and perspectives for fruit and vegetable market development in Crimea" and conducted it on the 4th of February 2005 in village Malenkoye.

Forty five participants took part in this event, first of all the farmers - AMP clients, and also those who are willing to start cooperate with AMP this year. The work of the seminar was enlightened by the journalists of the regional mass media.

The specialists of Crimean and Kyiv offices took an active part in the seminar; Svetlana Sinkovskaya, the representative of the informational agency "APK-Inform" and Juan Sakota, vice-president of Informa Economics, Inc., American consulting company, were specially invited to attend the seminar.

The questions discussed during the seminar covered the whole spectrum of the most important problems for fruit and vegetable market: the newest technologies of fruit and vegetable marketing, the modern production technologies, the analysis of fruit and vegetable markets with prognoses for production and prices for the coming season.

Many participants were surprised to discover that AR Crimea occupies one of the last positions in Ukraine as the vegetable producer; this fact creates some rather good assumptions for the profitable vegetable production in the region. At the same time the trend of vegetable production decrease in AR Crimea is preserved. It was also mentioned that Crimean agricultural producers are using very weakly the natural potential of this unique Ukrainian region, as there is a possibility to produce the wide assortment of fruits, vegetables and grape, of course. The other large perspectives for profitable business in Crimea are connected with horticulture, cause the total acreage of orchards throughout Ukraine continues contracting.

Besides, the producers had a chance to see the specially developed AMP computer business model, due to which they can define those types of commodity which production is the most profitable for the moment, and plan the production and sales in view of earning the maximum profit.

The seminar participants obtained the detail handout materials covering the mentioned topics, and also the exclusive "Farmer Reference Book" where the information about many input suppliers working with farmers and private producers of the South of Ukraine is gathered.

In the nearest future Crimea AMP office is planning to conduct at least one seminar dedicated to the same problems, as there is a huge interest to this information from the side of fruit and vegetable market players.

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